.The files in Google.com Analytics 4 may be perplexing. Take, for instance, acquisition records-- the stations sending visitor traffic to your web site-- at Documents > Accomplishment. The section provides pair of sorts of achievement: consumer as well as traffic (i.e., treatments).I'll resolve those documents within this blog post.Web Traffic Resources in GA4." User acquisition" vs. "Website traffic achievement".These pair of reports in the Achievement area reveal where each visitor originated from. Customer acquisition stands for the initial source that delivered the person to your website. Web traffic achievement is actually the best current.State a newbie visitor pertained to your web site from clicking a natural hunt listing. GA4 will certainly arrange that initial check out in the "Organic hunt" channel for each documents. But if she leaves and returns a handful of times later on from a Facebook add, GA4 is going to detail the second see in the "Paid for social" channel in the "Traffic achievement" record and also "Organic hunt" in "User acquisition.".To put it simply, the "Visitor traffic accomplishment" file does not separate between new and also returning individuals. It presents the total treatments as well as where each come from. The "User acquisition" record shows the complete customers and their initial (novice) resource.Networks.Both reports show "nonpayment network groups"-- traffic-source groups-- consisting of:." Direct." Site visitors that entered your link in their internet browser's hunt bar." Organic Look." Website visitors who clicked on a natural directory on Google, Bing. or one more search engine." Organic Social." Visitors who clicked an organic post on a social networks web site." Email."." Spent Search."." Paid Social."." Reference." Guests that clicked non-ad links on third-party sites." Organic Online video." Visitors who clicked on non-ad web links on websites like YouTube, TikTok, and also Vimeo.For details on each stations, click the pull-down menus on each record. In "Customer Accomplishment," click the "Very first user nonpayment channel team" food selection as well as choose "1st customer source" for the list of stemming domain names.For comprehensive sources of consumers, click the "First consumer default stations team" menu and select "Initial user resource." Click on picture to enlarge.In the "Visitor traffic Achievement" report, click on "Treatment nonpayment channel team" as well as choose "Treatment resource.".For detailed sources of treatments, click the "Session default stations team" menu as well as select "Session source." Click photo to enlarge.The amounts might be actually different due to brand-new versus coming back check outs.You can limit both documents to a single page via the "Add filter" possibility on top.Select "Add filter.".Click on "Select dimensions.".Select "Landing web page + concern strand".Select "contains" listed below "Match kind.".Insert your web page's URL slug (the component after the "/") or even any kind of word (such as "smaller sized") coming from that URL.The traffic and also user accomplishment reports will currently reveal records for that URL.Limitation the acquisition reports to a single web page, including this example for an URL consisting of "smaller." Click on photo to expand.In a lot of cases, the individual and web traffic achievement records are compatible. The distinctions, again, result from coming back website visitors. Irrespective, the records show the resources of website traffic-- channels that launch your company and also ride yield visits.