.Manly Bands is actually a direct-to-consumer vendor of men's rings. The provider released in 2016 after John Ruggiero, the co-founder with his better half Michelle, couldn't locate an appropriate wedding band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, our team reviewed the firm's founding, one-of-a-kind ring components, and even more. Ever since, Manly Bands has actually gotten its own supplier. The creation of bands from, claim, Port Daniel's scotch barrels or Fender guitar cords makes convincing video recording, mentions Ruggiero, excellent for storytelling on social media as well as somewhere else.The whole audio of our talk is actually embedded below. The transcript is actually edited for span and also clarity.Eric Bandholz: Provide us a rundown of what you carry out.John Ruggiero: My wife, Michelle, as well as I began an on-line ring business knowned as Manly Bands in 2016 to fix a complication of wedding event bands for males. Our team were simply wed. I possess big hands and couldn't find a band that I just liked that was certainly not overpriced. My possibilities were actually getting coming from a catalog or even possessing something custom-made.I found yourself acquiring coming from a website. The band got there in a level mailer, without any carton or even customer service. It was actually an unpleasant experience by today's ecommerce criteria.Our team received gotten married to, relocated to Fla, as well as needed to have a project. Our experts told ourselves, "Our experts are actually both business owners. Why do not our company make our own service?" Our experts discussed the sorts of problems we 'd found and also how to handle all of them. My ring experience showed up, as well as our team decided to try to resolve it for other people.Our objective when we started was to spend rental payment. Our team thought making a pair thousand bucks a month from this will be actually fantastic. Our experts considered it a way of life business, not high-growth. It was actually merely Michelle as well as me in our garage developing rings and delivering them bent on clients. Our team had hit on something. Our message sounded with potential customers.Michelle and I make an outstanding team. I generate ideas, as well as she is actually the implementer. A bunch of our effectiveness mosts likely to her creative thoughts. She labels the bands and establishes identities. She links the bands to clients. Explaining a band exclusively as "eight-millimeter black" really did not suffice.Our experts designed rings coming from one-of-a-kind products, including Jack Daniel's gun barrels or even unique metallics. The business removed. Ever since, our team have actually increased significantly. Our team right now have more than 55 individuals in the Manly Bands household. About one-half of those are band craftsmens who operate in our just recently gotten production store in Utah.Bandholz: When did you acquire a maker?Ruggiero: About a year and an one-half ago. We had actually been their client for many years, so we knew all of them properly. Many of their service was actually retail, which failed to enthusiasm our team-- mosting likely to mom-and-pop jewelers. They retained their retail customers and also brand. Our team acquired a few of their resources and also brought over employees.Bringing on a production team has actually been one of the most effective factors our team have actually performed. It is actually been unbelievable to go out there as well as enjoy all of them bring in rings out of Fender guitar strands or steel from an M1 Abrams container.Bandholz: Just how does in-house manufacturing influence advertising?Ruggiero: It's been big. Taking a cam to the opposite of the office as well as shooting the crew making use of turrets to cut the steel poles or even whiskey barrels in to rings produces fabulous video recording. Our team possess our video camera team around regularly. We use that video on our social media sites as well as in our adds and email lists. Our company try to advertise that since the majority of providers in the guys's ring space do not create. They drop ship or even order coming from abroad and afterwards ship it out. But we prefer it to last a life time and also be actually something individuals may take pleasure in.Our company've possessed a great deal of excellence along with our army ancestry collection, where our experts source special army products. We have the M1 Garand rifle stock, the wood part, from War of the nations I. Watching our group put that in the lathe and also reduced a piece out for a ring is intriguing.Our marketing for those bands speak about the background, the soldiers, where the item was actually used, as well as things like that. My spouse and also I analyzed filmmaking in university. Our team use our abilities to teach and tell a story. For example, I lately acquired an email from a client who shared that his grand daddy utilized to steer M1 storage tanks. The customer skilled among those bands to his grand daddy, and also they possessed pretty a psychological substitution. It's nice to help consumers associate with their past times and develop one thing meaningful.Bandholz: Where can individuals acquire a band coming from you?Ruggiero: ManlyBands.com. Our company possess pictures on Instagram, too. I perform Twitter and LinkedIn.